Visual Communication and Design Units 3 and 4


Visual Communication Design is ideal if you enjoy drawing, designing and investigating how visual and print material are constructed.

First we analyse different visual communications from three different design fields – communication, environmental and industrial. After looking at how these visual communications are put together and the purpose for their creation, you create your own design solution for specific purposes using different drawing techniques and methods of production.

You examine the design industry and the professional practice of different contemporary designers, investigating in particular how they use the design process to create appropriate solutions for design problems.

You develop finished design solutions in the form of two final presentations and you explore two design processes thoroughly, completing backup work to be presented in a folio.

Who is it for?

Visual Communication Design is ideal for students who are creative thinkers, like solving problems, and enjoy drawing and producing design using a variety of manual and digital methods.

What do you do?

You will complete the following activities:

  • answer questions in the form of short written responses about professional practice
  • answer questions in the form of Pinterest comments analysing a wide range of visual communications
  • draw a range of visualisation sketches
  • produce several drawings showing tonal depth and rendering
  • produce several technical drawings including perspective, orthogonal, isometric and planometric
  • use the design process to thoroughly develop designs using a range of drawing techniques and methods of manual and digital production
  • write your own design brief
  • work through the design process using creative and critical thinking to research, generate ideas, develop and refine two separate solutions to the needs communicated in the design brief
  • solve a design problem by creating two distinct final presentations

What skills do you need?

To be successful in the subject you need:

  • a curious and observant mind
  • a desire to deconstruct visual messages and their meaning
  • an ability to draw from observation.

Students who have some background in instrumental drawing will have an advantage.

What skills do you develop?

Visual Communication Design will help you develop your design thinking and visual analysis skills. You learn about the design process and develop drawing techniques suitable for different purposes including observation, visualisation and presentation.




You must have access to the internet in order to access this course. All weekly work will be completed and submitted online.You will also need:

  • A3 blank sketch paper
  • 30cm ruler
  • 30 degree and 45 degree set square, compass,
  • 2H, HB, 2B, 4B greylead pencils
  • Colour pencils
  • Graphic markers
  • Eraser, scissors, glue,
  • Range of fine line pens (0.25-0.8)
  • Design software, such as Adobe Creative suite
  • A3 scanner
  • 2 x A3 presentation folio

Things to think about

Digital copies of original drawings must be sent in regularly for authentication purposes so ready access to an A3 scanner will assist in speeding up this process.

Communication via a private Facebook Group is an important component of this course. Your teacher is able to send links, extra resources, remind you of deadlines and respond to your questions quickly and out of school hours. You are also able to interact with your classmates and provide each other with feedback and support.

Copyright compliance is essential when collecting research.

A Pinterest account will enable you to keep track of all your image searches and to share your image boards with other students.

Things you can do now

Start drawing and sketching.

You can also start thinking about what you want to design for your two final presentations (Unit 4) and look carefully at examples of Top Design student work.

Set up a Pinterest account and start “Pinning” inspiring images from the web.

Make sure you get your materials ready and required software installed.

Go to the VCAA website for more information about this subject.





Things to have a look at

Visualisation sketches

Denis M _visualisation sketches
Visualisation sketches of possible beach house designs by Denis M (VCD 2014). Fine line pen, pencil and graphic markers.

Apartment model design

Dat N house model 2
Apartment model design by Dat N (VCD 2014). Balsa wood, laminate, acrylic sheets, paper, card.


Presentation Drawing DEnisM_10
Advertisment for sustainable housing by Denis M (VCD 2014). A3 gloss paper, digital media.