Visual Communication and Design Units 3 and 4
Visual Communication Design is ideal if you enjoy drawing, designing and investigating how visual and print material are constructed.
First we analyse different visual communications from three different design fields – communication, environmental and industrial. After looking at how these visual communications are put together and the purpose for their creation, you create your own design solution for specific purposes using different drawing techniques and methods of production.
You examine the design industry and the professional practice of different contemporary designers, investigating in particular how they use the design process to create appropriate solutions for design problems.
You develop finished design solutions in the form of two final presentations and you explore two design processes thoroughly, completing backup work to be presented in a folio.
IMPORTANT: Please note that fashion design is no longer considered a part of this study.
Who is it for?
Visual Communication Design is ideal for students who are creative thinkers, like solving problems, and enjoy drawing and producing design using a variety of manual and digital methods.
What do you do?
You will complete the following activities:
- answer questions in the form of short written responses about professional practice
- draw a range of visualisation sketches
- produce several drawings showing tonal depth and rendering
- produce several technical drawings including perspective, orthogonal, isometric and planometric
- use the design process to thoroughly develop designs using a range of drawing techniques and methods of manual and digital production
- write your own design brief
- work through the design process using creative and critical thinking to research, generate ideas, develop and refine two separate solutions to the needs communicated in the design brief
- solve a design problem by creating two distinct final presentations
What skills do you need?
To be successful in the subject you need:
- a curious and observant mind
- a desire to deconstruct visual messages and their meaning
- an ability to draw from observation.
Students who have some background in technical drawing and using design software will have an advantage.
What skills do you develop?
Visual Communication Design will help you develop your design thinking and visual analysis skills. You learn about the design process and develop drawing techniques suitable for different purposes including observation, visualisation and presentation.
You must have access to the internet in order to access this course. All weekly work will be completed and submitted online.You will also need:
- A3 blank sketch paper
- 30cm ruler
- 30 degree and 45 degree set square, compass,
- 2H, HB, 2B, 4B greylead pencils
- Colour pencils
- Graphic markers
- Eraser, scissors, glue,
- Range of fine line pens (0.25-0.8)
- Design software, such as Adobe Creative suite
- A3 scanner
- 2 x A3 presentation folio.
Things to think about
Digital copies of original drawings must be sent in regularly for authentication purposes so ready access to an A3 scanner will assist in speeding up this process.
Copyright compliance is essential when collecting research. Having a reliable way to keep track of the websites you have accessed imagery from is important for compliant referencing. A Pinterest account will enable you to keep track of all your image searches and to share your image boards with other students.
Things you can do now
Start drawing and sketching things from observation and/or human made designs that inspire you.
Start researching designs that inspire you. Set up a Pinterest account and start “Pinning” inspiring designs from the web in the following categories Communication designs (webpages/print/package/illustration) Environment designs (architecture/interior /landscape) Industrial design (product/furniture).
Make sure you get your materials ready and required software installed. If you are new to the software explore some tutorials online to get you started.
Explore the VCAA Visual Communication Design study page
Things to have a look at
SCAMPER Creative Design thinking
visualisation page by Denver Stark (VCD 2019)
2D and 3D drawings of original Toy design by Grace
Van Rossen (VCD 2019)
Unit 4 Pitch of final designs by Evan McCluskey (VCD 2019)