Visual Communicaiton and Desing Units 3 and 4
Visual Communication Design is ideal if you enjoy drawing, designing and investigating how digital and print visual material is put together.
First we analyse different visual communications from the three different design fields – communication, environmental and industrial. After looking at how these visual communications are put together and the purpose for their creation, we then give you a chance to create your own design solutions for specific purposes using different drawing techniques and methods of production to do so.
We look at the design industry and the professional practice of different contemporary designers, investigating in particular how they use the design process to create appropriate solutions for design problems.
And it’s all heading towards you developing finished design solutions in the form of two final presentations. You will be exploring two design processes thoroughly, completing backup work to be presented in a folio.
Who is it for?
Visual Communication Design is ideal for students who are creative thinkers, like solving problems, enjoy drawing and producing design using a variety of manual and digital methods.
What do you do?
Activities you will engage in include:
- answering questions in the form of short written responses about professional practice
- answering questions in the form of Pinterest comments analysing a wide range of visual communications
- drawing a range of visualisation sketches
- producing several drawings from observation showing tonal depth and rendering
- producing several technical drawings, including perspective, orthogonal, isometric and planometric
- using the Design Process to thoroughly develop designs using a range of drawing techniques and methods of manual and digital production
- writing your own design brief
- working through the design process using creative and critical thinking to research, generate ideas, develop and refine two separate solutions to the needs communicated in the design brief
- solving a design problem by creating two distinct final presentations.
What skills do you need?
To be successful in this subject you need:
- a curious and observant mind
- a desire to deconstruct visual messages and their meaning
- an ability to draw from observation.
Students who have some background in instrumental drawing will have an advantage.
What skills do you develop?
You will develop skills including:
- design thinking
- visual analysis
- drawing techniques suitable for different purposes including, observation, visualisation and presentation
- design process.
You will also need:
- A3 blank sketch paper
- 30cm ruler
- 30 degree and 45 degree set square, compass,
- 2H, HB, 2B, 4B greylead pencils
- Colour pencils
- Graphic markers
- Eraser, scissors, glue,
- Range of fine line pens (0.25-0.8)
- Design software, such as Adobe Creative suite
- A3 scanner
- 2 x A3 presentation folio
Things to think about
Digital copies of original drawings must be sent in regularly for authentication purposes so ready access to an A3 scanner will assist in speeding up this process.
Communication via a private Facebook Group is an important component of this course. Your teacher is able to send links, extra resources, remind you of deadlines and respond to your questions quickly and out of school hours. You are also able to interact with your classmates and provide each other with feedback and support.
Copyright compliance is essential when collecting research.
A Pinterest account will enable you to keep track of all your image searches and to share your image boards with other students.
Things you can do now
Start drawing and sketching.
You can also start thinking about what you want to design for your two final presentations (Unit 4) and look carefully at examples of Top Design student work.
Set up a Pinterest account and start “Pinning” inspiring images from the web.
Make sure you get your materials ready and required software installed.
You can make sure you have the textbook K.Guthrie Visual Communication Design Units 1-4 and start reading the introduction.
Go to the VCAA website for more information about this subject.